職位描述
JOB PURPOSE:
職位目的：
Formulate marketing strategy for in line products, develop and enforce annual marketing plan to maintain Sanofi Pasteur as a leading player of the industry
制定上市產(chǎn)品的營銷策略，制定和執(zhí)行年度市場計劃，以保持賽諾菲巴斯德在業(yè)內(nèi)的領(lǐng)先地位
Establish long-term brand image of the company and implement effective marketing programs and promotion activities
樹立公司的長期品牌形象，執(zhí)行有效的市場項目與推廣活動
Provide full-range support for product marketing activities and deliver expected results
為產(chǎn)品營銷活動提供全面支持，交付預(yù)期結(jié)果
Fulfill team management and ensure continued improvement in the meantime
團(tuán)隊管理，同時確保持續(xù)改進(jìn)
KEY ACCOUNTABILITIES:
主要職責(zé)：
Formulate marketing strategy for in line products, develop and enforce annual marketing plan to maintain Sanofi Pasteur as a leading player of the industry
制定上市產(chǎn)品的營銷策略，制定和執(zhí)行年度市場計劃，以保持賽諾菲巴斯德在業(yè)內(nèi)的領(lǐng)先地位
Participate in designing and updating long-term strategic plans (CSPs) and, work with the management to define and tailor in a timely manner strategies for product marketing based on business situation
參與設(shè)計、更新長期策略計劃（CSP），與管理層一道，根據(jù)業(yè)務(wù)情況確定、適時調(diào)整產(chǎn)品市場策略
Formulate and enforce annual marketing plans
制定并實施年度營銷計劃
Collect and analyze market data, avail adequate market research results to identify the needs of POV customers and transform such needs into market strategies and action plans
收集和分析市場數(shù)據(jù)，利用充分的市場調(diào)研結(jié)果來確定POV客戶需求，并將這些需求轉(zhuǎn)化為市場策略和行動計劃
Establish long-term brand image of the company and implement effective marketing programs and promotion activities
樹立公司的長期品牌形象，執(zhí)行有效的市場項目與推廣活動
Manage in line products, keep a good relationship with the customers and relevant institutions and ensure high-quality enforcement of defined business plans and marketing plans
管理公司上市后產(chǎn)品，與客戶及相關(guān)機(jī)構(gòu)保持良好的關(guān)系，確保既定的業(yè)務(wù)計劃和營銷計劃高質(zhì)量實施
Fulfill cooperation among different departments, and promote the implementation of marketing plans and promotion activities in accordance with defined goals, timetables and standards
跨部門開展合作，根據(jù)既定的目標(biāo)、時間表、標(biāo)準(zhǔn)推動實施營銷計劃和推廣活動
Coordinate with other relevant departments, innovate thinking, design and update promotion activities based on sustained creativity
協(xié)調(diào)與其他相關(guān)部門的協(xié)作，創(chuàng)新思維，以持續(xù)的創(chuàng)造力設(shè)計、更新推廣活動
Provide full-range support for product marketing activities in the following ways to deliver expected results:
通過以下方式為產(chǎn)品營銷活動提供全面支持，交付預(yù)期結(jié)果：
Effective management in all stages of product life cycles
產(chǎn)品生命周期各階段的有效管理
Formulate marketing strategies for private and public market
制定自費市場和公共市場營銷策略
Develop new channels and marketing plans for business development and evolution of operating models
為業(yè)務(wù)拓展以及經(jīng)營模式的演變開發(fā)新的渠道和營銷計劃
Forecast changes on external market and formulate appropriate plans to provide consulting with regard to major strategic changes and other most important issues for the management
預(yù)測外部市場變化并制定相應(yīng)計劃，為管理層提供重大戰(zhàn)略變化和其他關(guān)鍵問題的咨詢
Monitor competitor products closely and adjust market strategies for related products in a timely manner
嚴(yán)密監(jiān)測競爭產(chǎn)品，及時調(diào)整相關(guān)產(chǎn)品的市場策略
Be responsible for team management and ensure sustained improvement in the meantime
負(fù)責(zé)團(tuán)隊管理，同時確保持續(xù)改進(jìn)
Provide training for team members and improve their professional proficiency to push forward their career development
培養(yǎng)團(tuán)隊成員，提升專業(yè)技能，促進(jìn)其職業(yè)發(fā)展
Ensure compliance of all team behaviors with requirements
確保所有團(tuán)隊行為符合合規(guī)要求
職位要求：
JOB-HOLDER ENTRY REQUIREMENTS:
入職要求：
Education
學(xué)歷：
-Bachelor’s degree (or above) in marketing or related fields of expertise, preferably with the degree of MBA
營銷或相關(guān)專業(yè)本科或本科以上學(xué)歷，擁有工商管理碩士（MBA）學(xué)位背景者優(yōu)先考慮Experience & knowledge:
工作經(jīng)驗和相關(guān)知識：
-At least ten years of work experience in brand management
至少十年的品牌管理工作經(jīng)驗
-Familiar with ongoing laws, regulations and policies on pharmaceutical products and bio products
熟悉目前的醫(yī)藥產(chǎn)品及生物制品相關(guān)法規(guī)、政策
-A solid body of work experience and practical knowledge in market research, product marketing and market promotion activities among others
具備切實的市場調(diào)研、產(chǎn)品銷售及推廣活動等方面的工作經(jīng)驗和應(yīng)用知識
Core competencies:
核心能力素質(zhì)：
-Sufficient ability to communication, negotiate and make public speeches, good at fulfilling persuasive oral or written communications
卓越的溝通、談判和演講能力，同時善于以口頭和書面形式進(jìn)行說服性溝通
-An excellent ability in data analysis and insights
卓越的數(shù)據(jù)分析和洞察力
-Be keen and enthusiastic in learning, with self-motivating, problem-analyzing and –solving ability and creating thinking as well as a result-oriented attitude
-具備學(xué)習(xí)敏銳度，積極主動，能夠自我激勵，擁有分析能力、問題解決能力和創(chuàng)造性思維，以及以結(jié)果為導(dǎo)向的態(tài)度
-Ability to work and deliver good performance in the context of a dynamic, fast-paced team
能夠在動態(tài)的、快節(jié)奏的團(tuán)隊環(huán)境中工作并交付良好的業(yè)績
-Excellent coordination and team management ability
優(yōu)秀的組織和團(tuán)隊管理能力
-Fluency in English
英語流利
