
Media Manager

職位描述
職位描述:
Responsibilities:
? Media manager need work with media agency to develop annual media strategies in accordance with marketing objectives and strategies.
? Work with the brand and research marketing teams to optimize media touch point strategy in terms of communication effectiveness and budget optimization.
? Cooperate between media agency, creative and PR agencies to develop media plan of brand activation campaign and facilitate the implementation.
? Self-handle media sponsor project and coordinate with other internal team
? Supervise throughout the year the media-planning and media-buying work done by the media agency, before, during and after the campaigns.
? Controls the post-campaign analyses made by the media agency and follow all the media KPI.
? Work with procurement team to carry out the media cost bidding to drive media cost efficiency and monitor media audit results.
? Organize competitive review and media buying review.
Qualifications:
? Bachelor or above.
? 6-8 years above working experience in 4A media agency with strong media strategic planning skills, have tactical planning experience is preferred.
? Strong business sense and strategic thinking.
? Strong communication and presentation skills.
? Strong negotiation skills.
? Good spoken & written English and mandarin.
企業(yè)簡(jiǎn)介
惠氏在婦女保健、神經(jīng)系統(tǒng)、肌肉骨骼系統(tǒng)、心血管系統(tǒng)的治療、疫苗和抗感染、血友病、免疫制劑和抗腫瘤等領(lǐng)域都有領(lǐng)先產(chǎn)品?;菔系漠a(chǎn)品銷售于140多個(gè)國(guó)家,正在改善全球千百萬人的生活?;菔厦磕晖度爰s20億美元用于研究和開發(fā),正在開發(fā)的有60多種治療性新藥,創(chuàng)新藥物在源源不斷地推向市場(chǎng),以保持其在業(yè)內(nèi)領(lǐng)先的新藥研發(fā)產(chǎn)品線。
隨著中國(guó)市場(chǎng)的快速發(fā)展和在惠氏全球戰(zhàn)略中起到的日益重要的作用,惠氏公司將進(jìn)一步加大在中國(guó)的投入和發(fā)展力度:藥品部將在2008年上市全球領(lǐng)先的七價(jià)肺炎球菌結(jié)合疫苗,組建疫苗銷售隊(duì)伍。
如果你有激情,有理想,勇于面對(duì)挑戰(zhàn),請(qǐng)加入我們;如果你想嘗試新的銷售領(lǐng)域,積累更多區(qū)域擴(kuò)張的經(jīng)驗(yàn),請(qǐng)加入我們,惠氏中國(guó)將助你成功!
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職位發(fā)布企業(yè)

惠氏制藥有限公司
企業(yè)性質(zhì):外資企業(yè)
企業(yè)規(guī)模:2000-4999人
成立年份:1991
企業(yè)網(wǎng)址:www.wyeth.com.cn
企業(yè)地址:蘇州寶帶西路4號(hào)
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職位發(fā)布日期: 2016-11-21