職位描述
Role Summary/Purpose: This position is responsible for managing growth for services in a given geography through demand creation and funnel acceleration in partnership with Field Marketing; and supporting future services development by identifying market trends, relevant buying centers and personas, and customer needs. Essential Responsibilities: Hiring, directly supervising, compensating and developing effectively a team of professional marketersCollecting win/loss & competitive insight on service portfolios at regional level; feedback to global service; recommend and develop marketing programs to adjust service positioning and improve win rate.Collaborating with commercial leadership and global marketing to develop the region market and orders forecast.Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.Providing region input to business cases for products/upgrades that are at concept stage, work with Global Service Marketing to develop, test and prototype new service ideasEmploying clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD) .Validating global value proposition and messaging and adapt for regional use.Prioritizing and mapping global customer segments and works with Field Marketing on demand creation activities to achieve NPI and business objectives.Developing and supporting service-specific KOL’s and advisory boards.Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell service configurations / portfolio effectively. Trains direct / indirect sales channels.Identifying and establishing reference and show sites.Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate Qualifications/Requirements: 1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position2. Complete all planned Quality & Compliance training within the defined deadlines3. Identify and report any quality or compliance concerns and take immediate corrective action as required4. Responsible for ensuring legal and regulatory approval of all marketing communications prior to external releaseQualifications:1. Bachelor’s Degree in Marketing, Business Administration or related field2. 5+ years’ experience in marketing, product or service marketing or related field3. Prior experience in a leadership role with direct reports4. Leadership skills to lead teams and shape/lead growth vision and marketing strategy5. Team oriented – ability to motivate and work well with diverse, cross-functional teams6. Excellent oral and written communications skills7. Strong analytical and process skills Desired Characteristics: 1. MBA or Master’s Degree in Marketing, Business Administration or related field 2. 7+ years’ experience in marketing, product marketing or related field 3. Deep marketing expertise in market & customer insights, product commercialization and branding 4. Healthcare product/industry acumen 5. Innovation – develop new ideas through collaboration and execute on creative ideas 6. Influencing skills – ability to motivate individuals and demonstrate organizational influence 7. Service Marketing Experience
